Advertisements do not simply manipulate us.
Its inoculate us or reduce us to the status of object. Products are given ‘exchange-value’. Ads translate statements about objects into statements about types of consumer and human relationships.
As an example of the ad for diamonds (‘A diamond is forever’) in which they are likened to eternal love. The diamond means something not in its own terms as a rock but in human terms as a sign. A diamond cannot buy love, but in the ad it is the diamond which is made to generate love and comes to mean love. And once this initial connection has been made we almost automatically accept the object for the feeling.
To design means, among other things, to plan, to anticipate according to a devised course of events in view of a goal, of material and technical constraints, and under the influence of the environment.
Design reflects the awareness of qualityof objects, actions, representations and the expectation of functionality. The environment of design is that of culture.
“Engineering, medicine, business, architecture, and painting are concerned not with how things are but with how things might be – in short, with design,” noted Herbert Simon
yes i agree. Advertisements do not simply manipulate us.
ReplyDeletecan you explain more details?
ReplyDeleteI agree. Other than what uve wrote above, advertisements could also be a myth where they make people to believe in certain things that they've made up for. Like the diamond, it is just a rock with a high value but here in the advertisement they make it as a symbol of love. That is considered as myth that people starts to believe in that whenever they see diamonds they think of their loved ones. This myth that they've created will somehow become our nature at believing in it.
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